SEO report of allianceonmartech.com

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• <H1> 
• <H2> MASTERING MARTECH
• <H4> Become a genius at MarTech!
• <H2> MASTERING MARTECH
• <H4> Become a genius at MarTech!
• <H2> 
• <H2> For the past 19 years, I've been bringing senior executives from huge companies together in meetings so they can engage in face-to-face best practices research and peer consulting.
• <H2> Huge companies such as ... 
• <H2> I put them together in groups of 7 to 12 [making sure there are no competitors in the same group.]
• <H2> And they become a team.  
• <H2> Each agree's to maintain the confidences of each other and to help each other with their most challenging interactive issues.
• <H2> They share their knowledge and, in return, get the knowledge of the rest of the team.
• <H2> And that knowledge -- most of the time -- is better than that they get from their colleagues, their agencies, the research firms they use, and the consulting firms they retain.
• <H2> It's better because it's ...
• <H2> These peers aren't trying to sell you their next project.  Colleagues tend to pull punches for political reasons.
• <H2> How many times have you read a consulting report that played back exactly what you told them when they called to interview you?
• <H2> You can engage in give-and take discussions with them.  No consultant in the middle. No hanging questions.
• <H2> 
• <H2> Transparent
• <H2> You're sitting in the meeting with the resource. You can see for yourself whether or a person/resource knows their stuff.
• <H2> Truly Objective
• <H2> Colleagues tend to pull punches for political reasons.
• <H2> Agencies, consultants, researchers are trying to sell their next project.
• <H2> How many times have you read a consulting report that played back exactly what you told them when they called to interview you?
• <H2> You can engage in give-and take discussions with them.  No consultant in the middle. No hanging questions.
• <H2> 
• <H2> Transparent
• <H2> You're sitting in the meeting with the resource. You can see for yourself whether or a person/resource knows their stuff.
• <H2> And it's ...  
• <H2> You just pick up the phone and call another Member whenever you need help.  No waiting while a consultant researches an issue.
• <H2> Members make friends they can call on for the rest of their careers.  These aren't connections made at some conference cocktail party.
• <H2> Get counsel from players who are in the same trenches you are each and every day. They understand your challenges.
• <H2> Because all team Members are sharing the cost and I don't have to hire and maintain expensive consultants.
• <H2> You just pick up the phone and call another Member whenever you need help.  No waiting while a consultant researches an issue.
• <H2> Members make friends they can call on for the rest of their careers.  These aren't connections made at some conference cocktail party.
• <H2> Get counsel from players who are in the same trenches you are each and every day. They understand your challenges.
• <H2> Because all team Members are sharing the cost and I don't have to hire and maintain expensive consultants.
• <H2> 
• <H2> So it's no wonder that only two Members in the last 18 years have taken me up on my 'satisfaction guarantee' offer and asked for their money back.
• <H2> [Incidentally, I was glad to see those two go.]
• <H2> Here's a sampling of what Members have to say about my program;
• <H2> "As a marketing executive responsible for the growth and management of a Fortune 200 company's digital footprint, I relied on the Group for connecting me with like-minded peers, to discuss real-world challenges, free from vendor pitches. We often shared experiences about overcoming platform, process, and resource challenges and served as resources we could rely on at moment's notice."
• <H2> "I've greatly benefitted both professionally and personally from being part of the eBEC. Participating in this network of peers—who are dealing with similar challenges —enables me do my job better because we freely and openly share what works and what doesn't. The relationships I have formed have lasted for years, and I know that I can contact any of them at any time with a question or problem."
• <H2> 
• <H2> "As a global e-marketing professional, I found participation in the eBusiness Executive Council meetings to be an invaluable source of industry insight.
• <H2> Networking with fellow e-marketing leaders in a private forum provided the type of deep, meaningful information not found in any marketing conference I've ever attended."
• <H2> "As a marketing executive responsible for the growth and management of a Fortune 200 company's digital footprint, I relied on the Group for connecting me with like-minded peers, to discuss real-world challenges, free from vendor pitches. We often shared experiences about overcoming platform, process, and resource challenges and served as resources we could rely on at moment's notice."
• <H2> "I've greatly benefitted both professionally and personally from being part of the eBEC. Participating in this network of peers—who are dealing with similar challenges —enables me do my job better because we freely and openly share what works and what doesn't. The relationships I have formed have lasted for years, and I know that I can contact any of them at any time with a question or problem."
• <H2> "As a global e-marketing professional, I found participation in the eBusiness Executive Council meetings to be an invaluable source of industry insight.
• <H2> Networking with fellow e-marketing leaders in a private forum provided the type of deep, meaningful information not found in any marketing conference I've ever attended."
• <H2> “As an IT executive managing a government internet presence, I gained valuable information from another member regarding a better way to approach my disaster recovery environment combined with failover and load balancing to save more than $5M and provide our visitors with better service.”
• <H2> “As a Digital leader for a top global motorcycle brand, it is great to be able to connect to other global brands that have similar challenges and hear about their experiences and solutions that has saved me weeks of vendor discussions and research in a friendly and open environment.”
• <H2> "It was helpful to understand the approaches employed at other companies to drive Digital, and to hear what worked well and what didn't. The Group provided a non-competitive forum to dig deeply into things; a much more useful means to explore topics vs. large, impersonal conferences." 
• <H2> “As an IT executive managing a government internet presence, I gained valuable information from another member regarding a better way to approach my disaster recovery environment combined with failover and load balancing to save more than $5M and provide our visitors with better service.”
• <H2> “As a Digital leader for a top global motorcycle brand, it is great to be able to connect to other global brands that have similar challenges and hear about their experiences and solutions that has saved me weeks of vendor discussions and research in a friendly and open environment.”
• <H2> "It was helpful to understand the approaches employed at other companies to drive Digital, and to hear what worked well and what didn't. The Group provided a non-competitive forum to dig into things such as technology choice; a much more useful means to explore topics vs. large, impersonal conferences." 
• <H2> Recently, one of my members mentioned to me that MarTech is the "next big thing."
• <H2> But, he said, MarTech is a mess.  There are 3,500+ software vendors -- offering everything from cross channel marketing software, to analytics software, to search, to affiliate marketing software, and on and on.
• <H2> 
• <H2> They are calling on his marketers and techs every day.
• <H2> He sent me the following chart showing how crowded the field is.
• <H2> ↓
• <H2> He said the whole thing is a maze and many large companies need help navigating that maze.  
• <H2> 
• <H2> They can't figure out who to work with.  Nor can they keep up with the new MarTech offerings that come out every day.
• <H2> 
• <H2> He said my group approach model was the perfect way to provide that help and asked if I would start a new group specifically for MarTech execs. 
• <H2> And that's what I'm doing.
• <H2> I'm calling this new group the "Alliance on MarTech".
• <H2> 
• <H2> 
• <H2> With my group approach, he said, he would get 10-fold the ability to assess the market because each of 10 members of the group would share the solutions they're using, what's good about each solution, and what's not so good about each.
• <H2> It's like adding 10 people to his staff.
• <H2> And he'd have a great resource he could instantly call on for multiple objective peer insights every time a new vendor showed up at his door.
• <H2> So, the plan is to have a Group of just enterprises.
• <H2> No vendors allowed [so we can talk freely without sales hounding.]
• <H2> 
• <H2> The offering will have three components.
• <H2> 
• <H2> 2 Face-to-Face Meetings
• <H2> Lasting 1 1/2 days. Where everyone gets help with their issues and gets comfortable with each other and bonds.Learn more >
• <H2> 
• <H2> 4 Online Meetings
• <H2> Where everyone can get feedback on vendors and issues they're struggling with. No travel. Little time required. Quick.Learn more >
• <H2> 
• <H2> Angell Connect
• <H2> If you are concerned about a particular topic, or vendor, or whatever, call me and I'll connect you with someone knowledgeable.Learn more >
• <H2> 
• <H2> 2 Face-to-Face Meetings
• <H2> Lasting 1 1/2 days. Where everyone gets help with their issues and gets comfortable with each other and bonds.Learn more >
• <H2> 
• <H2> 4 Online Meetings
• <H2> Where everyone can get feedback on vendors and issues they're struggling with. No travel. Little time required. Quick.Learn more >
• <H2> 
• <H2> Angell Connect
• <H2> If you are concerned about a particular topic, or vendor, or whatever, call me and I'll connect you with someone knowledgeable.Learn more >
• <H2> All Group members will be expected to ...
• <H2> 
• <H2> Maintain all of our confidences.
• <H2> We don't make you sign an NDA, but you must keep our confidences.
• <H2> 
• <H2> Attend all meetings.
• <H2> We realize crises come up, but you're making a commitment to all of us. You need to keep it.
• <H2> 
• <H2> Participate in all meetings
• <H2> You can't just sit and soak up information.  You give your knowledge to get ours.
• <H2> 
• <H2> Maintain all of our confidences.
• <H2> We don't make you sign an NDA, but you must keep our confidences.
• <H2> 
• <H2> Attend all meetings.
• <H2> We realize crises come up, but you're making a commitment to all of us.
• <H2> 
• <H2> Participate in all meetings
• <H2> You can't just sit there and soak up information.  You give your knowledge to get ours.
• <H2> 
• <H2> Be available to other members.
• <H2> When Members call, you need to pick up the phone. You won't be overwhelmed.
• <H2> 
• <H2> Commit to a one year membership.
• <H2> We need that year to make the relationships developed to be lasting.
• <H2> 
• <H2> Respond promptly to me.
• <H2> I don't have time to chase you around when I need you. You need to respond to me within 24 hours.
• <H2>  
• <H2> 
• <H2> Be available to other members.
• <H2> When Members call, you need to pick up the phone. You won't be overwhelmed.
• <H2> 
• <H2> Commit to a one year membership.
• <H2> We need that year to make the relationships developed to be lasting.
• <H2> 
• <H2> Respond promptly to me.
• <H2> I don't have time to chase you around when I need you.
• <H2> 
• <H2> If you want to join his new MarTech group, you need to be employed by a large enterprise and be responsible for the MarTech activities of your company.
• <H2> I'm told titles might include ...
• <H2> ♦  Chief Marketing Officer
• <H2> ♦   Chief Digital Officers
• <H2> ♦   Chief Marketing Tech Officers
• <H2> ♦  CIO's
• <H2> ♦   Chief Technology Officers
• <H2> ♦   Chief Strategy Officers
• <H2> ♦  Chief Innovation Officers
• <H2> ♦   Chief Experience Officers
• <H2> ♦   Chief Customer Officers
• <H2> ♦  VP/Director of Marketing
• <H2> ♦   VP/Director IT
• <H2> ♦   VP/Director Digital Marketing
• <H2> ♦  VP/Director of Marketing
• <H2> ♦   VP/Director IT
• <H2> ♦   VP/Director Digital Marketing
• <H2> ♦  VP/Director Digital Strategy
• <H2> ♦   VP/Director Customer Intelligence
• <H2> ♦   VP/Director Marketing Technology
• <H2> ♦  VP/Director Marketing Innovation
• <H2> ♦   VP/Director Marketing Operations
• <H2> ♦   VP/Director Marketing Analytics
• <H2> ♦  VP/Director Demand Generation
• <H2> ♦   VP/Director Growth
• <H2> ♦   VP/Director Product Marketing
• <H2> ♦  VP/Director CRM
• <H2> ♦   VP/Director e-Commerce
• <H2> 
• <H2> If you have questions, or want to join, just contact me in the way that most appeals to you.
• <H2> But contact me TODAY, because this is a non-competitive group and membership is on a "first-come, first-served" basis. 
• <H2> You don't want to let your competitor in, and leave yourself out.
• <H1> 

• vp/director31
• marketing29
• group24
• members18
• chief18
• martech18
• officers16
• need14
• all13
• digital13
• get12
• meetings12
• call10
• help10
• better10
• challenges10
• because10
• new10
• time10
• just8
• vendor8
• companies8
• said8
• them8
• knowledge8
• every8
• software8
• information7
• technology6
• required6
• large6
• global6
• make6
• resource6
• day6
• years6
• share6
• executive6
• approach6
• connect6
• team6
• consulting6
• issues6
• research6
• i'm6
• maintain6
• vendors6
• learn6
• most6
• confidences6
• want5
• keep5
• come4
• join4
• everyone4
• responsible4
• understand4
• asked4
• two4
• strategy4

• what worked well2
• next big thing2
• everything from cross2
• companies to drive digital2
• about their experiences2
• other global brands2

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